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Opportunity-to-Cash: How to Reconnect with Markets and Customers in Order to Optimize Growth

By Mark Gaeto, The Alesco Group

Why are so many CEOs failing to realize their expectations around growth? According to a study performed by The Conference Board, the primary concern of mid-market and small business CEOs is top-line growth. And yet, only 9% of the CEOs interviewed for another study by Bain Consulting actually achieved their growth targets. Despite the relative strength of today's economy, only one in ten CEOs is reaching his or her growth objective. This white paper outlines 6 phases to optimize your objectives.