Consultants

Mark Gaeto, Founder & Managing Director

Mark Gaeto, founder and managing director at The Alesco Group, has spent nearly 25 years helping CEO’s and their management teams implement customer and alliance strategies, optimize sales and marketing functions, transfer technology, raise funding and form strategic relationships; and investors with due diligence and buy-side services. Mark has aided companies serving industries in both the U.S. and Europe, such as technology, process, consumer goods, financial services, and defense.

Prior to forming The Alesco Group, Mark was a principal for a leading management consulting firm driving their customer strategy and marketing practice. Prior to that, Mark was vice president of sales and alliances for Atlas Commerce. Mark was co-owner of a SAP implementation firm—which he grew to over 150 people—and led to a successful acquisition to a NYSE firm. As a top-performing sales executive, Mark routinely won sales awards while at SAP, Legent, and Pansophic.

Mark has a BBA and MBA from Temple University's Fox School of Business and attended the Executive Education Program, University of Pennsylvania Wharton School of Business.

Consultants equipped with proven methods

Today, Mark leads a seasoned team of consultants averaging 20 years of experience. All consultants are trained on the Opportunity-to-Cash (O2C) Framework, a proven process designed to achieve predictable results that an organization must follow to guide its effort in the right direction, as well as define and manage its most critical growth initiatives.

The Alesco Group consultants are frequently called on to give advice to companies needing to validate their company vision and translate it into actionable plans. They assist management teams on sales force productivity, product to solution sales and marketing transitions, product management, and market pursuit initiatives. They collaborate closely with clients to maximize the value of intellectual assets through various forms of technology transfer.

Customers include ICW-Global, Vertex, RightNow, Software.com, Manugistics, Mobius, Linx-AS, and arcplan.